As usual, today again I saw the advertisement of Kent Mineral RO in the Times of India to the effect that it yields the "purest water in the world".
I had earlier also written to the company to clarify how its technology could specifically distinguish between 'harmful' and 'beneficial' minerals in water, but never received any reply.
As I was feeling a bit less lazy today, I opened the internet and posted an online complaint with the Advertising Standards Council of India (ASCI) against the misleading claims made by Kent RO Systems Ltd. in their website and various print advt.'s that their proprietary Mineral RO technology removes dissolved impurities but "maintains essential minerals".
Let's see whether ASCI moves in the matter.
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