Pepsi Max being launched in India now

   The latest news is that Pepsi is now launching Pepsi Max in India. The new drink's USP is that it is a "full-flavour sugar-free cola".
   Pepsi's UK website states that Pepsi Max was first launched in UK way back in 1993, which is full 17 years back. If so, and assuming that the sugar substitute used in Pepsi Max is really harmless when consumed in large quantities by teenagers, etc., a question arises as to why the company had not launched this sugar-free drink in India earlier? Has the company woken up only now to the health concerns of its Indian customers?
   The Indian company's website is curiously silent about the ingredients used in Pepsi's Cola drinks. It must come clean about the ingredients being used not only in its existing colas, but also in Pepsi Max. It should also name the sugar substitute used therein, since its prolonged use may be harmful. Merely stating (as its UK website does) that it is "made with ingredients from natural sources" makes no sense, since sugar, alcohol, and several intoxicants also fit this description.